facebook   facebook   facebook   Call us toll-free: 416-786-8230

Promoting Your Ecommerce Website

The whole point of having an ecommerce website is, of course, to sell your products and services to as many customers as possible. Well, with an ecommerce website this can be a little easier said then done. Really, just having an ecommerce website is not going to help you to sell the products within the ecommerce website; it takes a bit more effort in terms of promotion and marketing of the ecommerce website. This can be a little difficult, though, especially if it is your first ecommerce website and you are not very experienced with how website promotion works, and the different mediums available.

Search Engine Optimization

Search engine optimization of an ecommerce website is one of the best, and least expensive, way to promote your ecommerce website. First of all, the reason this promotion method of ecommerce website is so inexpensive is that you can do it all yourself. To search engine optimize your ecommerce website you just need to do a quick search of some techniques, like content writing, and then apply them to your website design. The reason that search engine optimization is such a good promotional tool for your ecommerce website is because it will bring targeted traffic to the ecommerce website. This means the people that visit your ecommerce website are people looking for what you offer on your ecommerce website. This will mean many more visitors to your ecommerce website will purchase the services or products offered.

Pay Per Click Campaigns

A pay per click campaign is another good way to promote your ecommerce website, although it can be a bit more expensive then SEO. A pay per click campaign for an ecommerce website is, for instance, the ads you see on the right side of Google search results. Basically, you will get to create a descriptive ad for your ecommerce website and it will be posted in multiple places on the internet allowing many different people to access your ecommerce website. Every time one of these ads is clicked bringing someone to your ecommerce website you will be charged to your account. Now, although it will take many clicks to your ecommerce website to get expensive, many clicks is what you want for your ecommerce website, so you better be prepared to shell out some cash.

Fax Broadcasting Campaigns

A fax broadcasting campaign is another good way to promote an ecommerce website. Basically fax broadcasting your ecommerce website is just like handing out flyers to people’s home, except much, much, more efficient. Just like with the PPC you will get a chance to create an ad or “flyer” for your ecommerce website. This flyer will then be faxed to many people, possibly thousands, which will really let people know your ecommerce website exists. The thing about fax broadcasting for an ecommerce website is that it can be expensive for a couple reasons. One reason fax broadcasting as an ecommerce website promotional tool can be expensive is that you will need to hire a company with extensive emailing lists. Without these lists, you ecommerce website will only be broadcasted to people you know. The second reason fax broadcasting can be expensive for an ecommerce website is that you may need to send to thousands of people so that you ensure some positive results.

These are a few of the most prominent promotional tools for ecommerce website, and if they are used together you can greatly increase your chances of success. This is especially true of search engine optimization of your ecommerce website, because you can do that for free and spend money on the others, creating a well rounded marketing campaign for your ecommerce website.