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SEO Challenges for Ecommerce Website

 
SEO for professional eCommerce website has few different challenges than a regular non-professional eCommerce website. The reason of this is because professional eCommerce website have to face a lot challenges that affect their ranking in search engines. Professional eCommerce website have thousands of pages that need optimization to keep up on the search engines. To have that many pages on professional eCommerce website makes it hard to decide what main pages to link to.  Also due to large amount of inventory on professional eCommerce website it’s difficult to make navigational structure that is user friendly and search engine friendly. Many professional eCommerce website keep the same product description supplied by the manufacturer of the products. This creates a problem because all the other professional eCommerce website do the same thing therefore its harder for them to rank up. The majority of professional eCommerce website involuntarily generate difficult to read URL’s which make it impossible for the search engines to figure out what the professional eCommerce website is all about.

Eight SEO procedures to help with Professional eCommerce website

1. Advanced search: If you’re professional eCommerce website has an advanced search feature it will make the customer happy to have the ability to narrow down products. Professional eCommerce website using this feature will have a higher chance of purchases.
2. XML and HTML Sitemaps: Making a HTML sitemap helps customers find products on professional eCommerce website. Creating a XML sitemap will help professional eCommerce website get identified by search engines and increase the chances of getting indexed.
3. Clean URL: Make sure your URL contains the name of your product on professional eCommerce website. This process helps professional eCommerce website get put towards the top of a search engine.
4. Deep Linking: This process is used to link key words from professional eCommerce website pages and can be brought up towards the top of search engines. While using this on professional eCommerce website it will help the customers get to the right place once again increasing the chance of purchase.
5. Uploading Content: Another way for professional eCommerce website to overcome some SEO challenges is by creating quality contented for your professional eCommerce website. Having extra content with information for your customers allows professional eCommerce website to rank up higher.
6. Link Networking: Getting links back to your professional eCommerce website helps you get more hits that in the end turn into rankings. Useful link networking ideas for professional eCommerce website would be: Groupon, Living Social, Social Networks, Blogs and Product Reviews.
7. Informative Content: While shopping for products on professional eCommerce website customers want to know a lot of information about certain products they are thinking of purchasing. You can make them feel more comfortable purchasing something your off professional eCommerce website by providing them with some information on instructional videos, how to articles and buyers guides.
8. Reviews: Reviews are quite important because it’s a way customers can learn from customers making them decide on purchasing off the professional eCommerce website.